EMERGING TRENDS IN PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment versions provide all conversion debt to the last touchpoint a user involves with before taking a wanted action. This acknowledgment model can be useful for gauging the efficiency of your brand name understanding campaigns.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models give all conversion debt to the final touchpoint a user involves with prior to taking a wanted activity. This acknowledgment version can be beneficial for gauging the performance of your brand name recognition projects.